Gino Chua

Creative direction, art direction,
design, strategy.




Creative direction, art direction, design, strategy.
About   ︎geraldsonchua@gmail.com


︎︎︎ Back

2020, 2021 – Blueland

Brand collaborations with Reformation, Disney and Pulitzer-Prize winner, Mona Chalabi. 





Creative & design direction for Blueland’s brand partnerships. Working collaboratively with each brand’s respective creative teams, we drove out-of-stock status, brand awareness and new demographics.  


  • Creative Direction
  • Design Direction
  • Campaigns
  • Video



We brought each collab to life through limited-edition products, omnichannel marketing and bespoke digital experiences. Print, product, social, digital, video, email and more.