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2019, 2020, 2021 – Blueland
![](https://freight.cargo.site/t/original/i/69eb77995c24c87ba43e8f5e25c72b6443bd4f54a80507edb2ae41a2b3eb60d6/Blueland_Laundry_Homepage_4096_site.jpg)
![](https://freight.cargo.site/t/original/i/b7738127861f2d429fbd4f0261de9f0df74c071e48e7a96d163a3e9b6cea7927/0304_05_Homepage_0214_site.jpg)
![](https://freight.cargo.site/t/original/i/21349916aabc7afd6d5ff453ab1b6265c6c828f4fbeb4b179b9027bfff28509f/0304_05_Homepage_0187_site.jpg)
![](https://freight.cargo.site/t/original/i/40f8f6ddcde87285ebf6d99259f807244835e56c423bcc515087c6d016b098fc/07_HP_Hero_Core_Products_Hand_Auto_Dish_Mobile_Optimized_551_site.jpg)
Creative direction for Blueland’s new product offerings.
![](https://freight.cargo.site/t/original/i/21349916aabc7afd6d5ff453ab1b6265c6c828f4fbeb4b179b9027bfff28509f/0304_05_Homepage_0187_site.jpg)
![](https://freight.cargo.site/t/original/i/84838a103a3b24b25e4e80dccc17cd12cfee76a2295a9bbdb7370c5c5cb34081/0304_05_Homepage_Sponge_Squeeze_0083_site.jpg)
During my time at Blueland, we’ve launched over 10 new products ranging from limited edition offerings to new category disruptors.
- Creative Direction
- Campaign
- Design Direction
- Brand Strategy
![](https://freight.cargo.site/t/original/i/090f56b0204b070fe578d4242b726371679dae3508523d0292cd5b6a26caed56/Product-crops_Tall5.png)
![](https://freight.cargo.site/t/original/i/15613dc5f88ddfc6b02d3ca3f21b0fe71cd39f269b170dfbb9f031c9123bb0a4/Product-crops_Tall8.png)
![](https://freight.cargo.site/t/original/i/82ec14590e2691142721d8985a3d92be9e8b59f5186134c5aba51a38ecb60776/Retail_small4-copy.png)
![](https://freight.cargo.site/t/original/i/fb5510cae7bbae1b160f3eb532df230b4fe6b40bfdb72dde9ee983566edff7fe/0304_01_Silo_Stills_Dishcloth_0139.png)
![](https://freight.cargo.site/t/original/i/0e13b2016d9da9200c3438410539ec822b86765bbad89230ba744728b9cf8d9d/Product-crops_Tall9.png)
![](https://freight.cargo.site/t/original/i/ee3563dcb5f3c12e17b7dfec48ff4921be858c50732c30a5a1d825169ed1106c/Product-crops_Tall2.png)
![](https://freight.cargo.site/t/original/i/28619ab7e9f259a798380694fc799d71e4e01916714be671d1345b0f01eae62a/Retail_small-copy.png)
![](https://freight.cargo.site/t/original/i/c2d3e76ccbbfc5ab8e287108c3f487e2ac161667e42dd528b8153cf255ff5195/Product-crops_Tall4.png)
![](https://freight.cargo.site/t/original/i/37851c006acc329d4a81015741697070f63484018ff42a693222cd7054fdb95c/0304_01_Silo_Stills_Loofah_0092.png)
A lot of the work covered everything from 360 launch campaign concept, visuals, print materials, physical product creative direction, design and video.
![](https://freight.cargo.site/t/original/i/91785c243c0b80916c5e6fd798937daa7c9363881c7239d74d8498bcbf8fce53/Laundry-Oxi-Booster-Launch-EMAIL.jpg)
![](https://freight.cargo.site/t/original/i/23eddc4792c046008d38580e31e206c3c1cd6b44fe1cb3ce114f297a462f52d7/Back-in-Stock_12.9_Final.gif)
![](https://freight.cargo.site/t/original/i/75229dd8d41ab3b6bac9533675615b467261d0cecc454196f3a277f0b00ca04e/RPReplay_Final1624414471.gif)
![](https://freight.cargo.site/t/original/i/35e89056e7e7d6b84ce71b9038a5267bd38cc11362eb633d1005a6d77dac7316/RPReplay_Final1624414471_4.gif)