Gino Chua

Creative direction, art direction,
design, strategy.




Creative direction, art direction, design, strategy.
About   ︎geraldsonchua@gmail.com


︎︎︎ Back

2019, 2020, 2021 – Blueland



Creative direction for Blueland’s new product offerings. 





During my time at Blueland, we’ve launched over 10 new products ranging from limited edition offerings to new category disruptors.

  1. Creative Direction
  2. Campaign
  3. Design Direction
  4. Brand Strategy


A lot of the work covered everything from 360 launch campaign concept, visuals, print materials, physical product creative direction, design and video.