Gino Chua

Creative direction, art direction,
design, strategy.




Creative direction, art direction, design, strategy.
About   ︎geraldsonchua@gmail.com


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2019 – Away




Art direction for Away’s personalization campaign, “Build your AKA”. 





The theme of this campaign centered around embracing self expression (your “AKA”) and brought to life by Away’s monogram offering. This campaign significantly increased the AOV, causing each function to contribute to the influx of CX inquiries. 


  1. Art Direction
  2. Growth Marketing Strategy