Hi!

(It’s Geraldson. My friends call me Gino!)

I’m a Creative Director,
Designer,
Content Producer
and Story Teller with a focus
in the Lifestyle, Fashion
and Beauty space.


geraldsonchua@gmail.com





Blueland
The Cleaning Companions

Creative Direction

Photographs: Graham Pollack, Art Director: Carolyn Håkansson, Designer: Bailey James,
Creative Ops + Production: Gabrielle Nicoletti, Copy lead: Aliza Abarbanel













Blueland
Welcome to the Garden Party
Spring 2021 scents

Creative Direction

Photographs: Aileen Son, Art Director: Carolyn Håkansson, Creative Ops + Production: Gabrielle Nicoletti, Copy lead: Aliza Abarbanel





Blueland
Mona Chalabi x Blueland

Creative Direction

In partnership with data visualization journalist Mona Chalabi.
Photographs: Greg Funnel, Josephine Schiele, Designer: Carolyn Håkansson, Creative Ops + Production: Gabrielle Nicoletti