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Hi!

(It’s Geraldson. My friends call me Gino!)

I’m an Art Director,
Designer,
Content Producer
and Story Teller
with a focus in the
Fashion,

(Men’s & Women’s!)

Beauty and Lifestyle
space across multi-platforms.

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[ selected work below! ]


geraldsonchua@gmail.com






Away
Multi-platform Evergreen Content Creation

Concept + Art Direction.
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Photographs: Joao Canziani,   VP, Creative Strategy: Sarah Wattson,
Senior Producer: Gabrielle Nicoletti,    Copy Lead: Kaela Mayers,   Creative Services Manager: Ruby Honerkamp

https://www.awaytravel.com/

Away
Build your AKA
Away’s Personalization Campaign
Art Direction + Social asset strategy & creation.
--
Photographs: Agnes Lloyd Platt,   
Cinematography/Production Company: MATTE Projects
VP, Creative Strategy: Sarah Wattson,
Director of Creative Services: Stephanie Thiel,   
Design Director: Vanessa Lam,   Senior Art Director: Elsa Chiao,
Contributing Senior Designer: Rebecca Lim,    Senior Producer: Gabrielle Nicoletti,   
Copy Lead: Kaela Mayers,    Creative Services Manager: Ruby Honerkamp

https://www.awaytravel.com/personalization



Launch Creative Direction
KANTANNO
Curated Japanese Skincare Essentials
Brand Identity Development (logo cut, visuals, tone) + Creative Direction/strategy
+  Visuals Production
--
Photographs: Eric Helgas,   
Client/CEO/Founder: Betty Zhang,   Site Front-end Design + Development: Tanya DeSelm,   
Social Media Strategist: Marina Cacciapuoti

www.kantanno.com  @kantanno

Brides Magazine
The Zero-Drama Guide to Rings
Multi-platform Concept + Art Direction + Animation
--
Photographs + Film: Graham Pollack,
Market Editor: Gabriella De Givenchy,    Propstyling: Gözde Eker,   
Shoot production: Nic Williams