Hi!

(It’s Geraldson. My friends call me Gino!)

I’m a Creative Director,
Designer,
Content Producer
and Story Teller with a focus
in the Lifestyle, Fashion
and Beauty space.


geraldsonchua@gmail.com





Blueland
The Forever Vessels

Creative Direction

In partnership with Doris Dev & MTWO-Design.
Co-Founder and CEO: Sarah Paiji-Yoo
Photographs: Josephine Schiele



Blueland
2021 Brand Refresh

Creative Direction


Photographs: Graham Pollack, Prop Stylist: Caylah Leas
Producer: Gabrielle Nicoletti, Designer: Carolyn Håkansson








Blueland
Evergreen Content
Creative Direction


Photographs: Ryan Segedi,  Producer: Gabrielle Nicoletti