Hi!

(It’s Geraldson. My friends call me Gino!)

I’m a Creative Director,
Designer,
Content Producer
and Story Teller with a focus
in the Lifestyle, Fashion
and Beauty space.


geraldsonchua@gmail.com





Blueland
Mona Chalabi x Blueland

Creative Direction

In partnership with data visualization journalist Mona Chalabi.
Photographs: Greg Funnel, Josephine Schiele, Designer: Carolyn Håkansson, Creative Ops + Production: Gabrielle Nicoletti







Blueland
The Forever Vessels

Creative Direction

In partnership with Doris Dev & MTWO-Design.
Co-Founder and CEO: Sarah Paiji-Yoo
Photographs: Josephine Schiele



Blueland
2021 Retail Packaging

Creative Direction

Available at all Container Store locations nationwide.

In partnership with RoAndCo.
Co-Founder and CEO: Sarah Paiji-Yoo
Retail + Product Lead: Lexie Macko



Blueland
2021 Brand Refresh

Creative Direction


Photographs: Graham Pollack, Prop Stylist: Caylah Leas
Producer: Gabrielle Nicoletti, Designer: Carolyn Håkansson