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Hi!

(It’s Geraldson. My friends call me Gino!)

I’m an Art Director,
Designer,
Content Producer
and Story Teller
with a focus in the
Fashion,

(Men’s & Women’s!)

Beauty and Lifestyle
space across multi-platforms.

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[ selected work below! ]


geraldsonchua@gmail.com





Blueland
The Dish Duo Launch 

Creative Direction

Photographs: Lauren Coleman, Prop Styling: Gözde Eker
Designer: Carolyn Håkansson, Producer: Gabrielle Nicoletti

Away
Go Get It
Away’s 2019 Brand Campaign
Art Direction
(Above: Bowery & Great Jones NYC – Left: Bryant Park NYC – Right: Picadilly Line UK)
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Photographs: Joao Canziani   
Creative Director: Marcus Johnson
Senior Designer: Justin Tang, Creative Services Manager: Stacey McMaster
Print Producer: Anna Bouma,
Contributing Copy Director: Ward Williams

Away
Multi-platform Evergreen Content Creation

Concept + Art Direction.
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Photographs: Joao Canziani,    Senior Producer: Gabrielle Nicoletti,    Copy Lead: Kaela Mayers,   
Creative Services Manager: Ruby Honerkamp

https://www.awaytravel.com/

Away
Build your AKA
Away’s Personalization Campaign
Art Direction + Creative strategy
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Photographs: Agnes Lloyd Platt,   
Cinematography/Production Company: MATTE Projects
Director of Creative Services: Stephanie Thiel,   
Design Director: Vanessa Lam,   Senior Art Director: Elsa Chiao,
Contributing Senior Designer: Rebecca Lim,    Senior Producer: Gabrielle Nicoletti,   
Copy Lead: Kaela Mayers,    Creative Services Manager: Ruby Honerkamp

https://www.awaytravel.com/personalization